Overview

Created an organic X marketing campaign for the fictional all-digital healthcare company, One Health.

Context

This campaign was part of my digital marketing course at Career Foundry to demonstrate my skills in creating and executing an organic social media marketing campaign.

My role

Consistent Posting Scheduling: Used a content calendar to plan and schedule X posts at optimal times, ensuring a steady flow of content that kept our audience engaged and maintained the brand’s presence.

Hashtag and Keyword Optimization: Incorporated relevant hashtags and keywords in X posts to increase visibility, join trending conversations, and connect with our target audience searching for specific topics.

Compelling Post Writing: Crafted engaging, concise X posts with strong calls to action and relatable language to capture attention, spark conversations, and encourage followers to interact with our content.