Overview
Created an organic Instagram marketing campaign for a fictional dog food company, The Pampered Pet.
Context
The Pampered Pet delivers vet-approved, customizable dog food right to your door. This campaign was part of my digital marketing course at Career Foundry to demonstrate my skills in creating and executing an organic social media marketing campaign.
My role
Content Strategy: Developed a content plan that aligned with brand goals, including content types (posts, videos, stories), themes, and a posting schedule to engage our target audience consistently.
Audience Engagement: Actively interacted with followers through comments, messages, and community management to foster relationships, build trust, and encourage word-of-mouth sharing.
Keyword and Hashtag Optimization: Integrated relevant keywords and hashtags into captions, post descriptions, and comments to increase discoverability, improve search rankings, and connect with specific audience segments actively searching for related content.
Performance Tracking: Monitored engagement metrics like likes, shares, comments, and follower growth to assess what content resonated and to optimize future posts for better results.
