My role
Content Strategy: Developed a content plan that aligned with brand goals, including content types (posts, videos, stories), themes, and a posting schedule to engage our target audience consistently.
Audience Engagement: Actively interacted with followers through comments, messages, and community management to foster relationships, build trust, and encourage word-of-mouth sharing.
Keyword and Hashtag Optimization: Integrated relevant keywords and hashtags into captions, post descriptions, and comments to increase discoverability, improve search rankings, and connect with specific audience segments actively searching for related content.
Performance Tracking: Monitored engagement metrics like likes, shares, comments, and follower growth to assess what content resonated and to optimize future posts for better results.