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James Famera

CONTENT WRITER HELPING BRANDS RANK & CONVERT
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Marketing Pitch

About This Project

Overview: A strategic marketing pitch designed for Netflix to enhance brand engagement and drive subscriber growth.

Context: This Netflix marketing pitch was part of my digital marketing course at Career Foundry and served to demonstrate my ability to design a data-driven paid marketing strategy for an established brand.

Role: Act as a creative lead, overseeing campaign strategy, content creation, and execution to ensure alignment with Netflix’s brand identity.

Campaign Objective: Boost audience retention and acquisition by leveraging original content and targeted promotional strategies.

Deliverables: Deliver a comprehensive marketing plan, including digital ads, social media content, influencer partnerships, and performance analytics.

Case Study Documentation: PDF

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