Overview
Created an organic Instagram marketing campaign for Muze Healthcare Marketing.
Context
Muze helps mental health therapists market their practice so that they can grow their client base. This campaign was part of my digital marketing course at CareerFoundry.
My role
Content Strategy: Developed a content plan that aligned with brand goals, including content types (posts, videos, stories), themes, and a posting schedule to engage our target audience consistently.
Audience Engagement: Actively interacted with followers through comments, messages, and community management to foster relationships, build trust, and encourage word-of-mouth sharing.
Keyword and Hashtag Optimization: Integrated relevant keywords and hashtags into captions, post descriptions, and comments to increase discoverability, improve search rankings, and connect with specific audience segments actively searching for related content.
Performance Tracking: Monitored engagement metrics like likes, shares, comments, and follower growth to assess what content resonated and to optimize future posts for better results.
