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James Famera

CONTENT WRITER HELPING BRANDS RANK & CONVERT
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Instagram Marketing Campaign

About This Project

Overview: The Pampered Pet is a fictional gourmet dog food company. They offer specially designed organic meals that meet all of your dog’s dietary needs.

Context: This was part of my digital marketing course at Career Foundry to demonstrate my ability to create brand awareness for The Pampered Pet through a an organic Instagram marketing campaign.

Role: Lead the campaign strategy and execution, focusing on content creation, community engagement, and influencer collaborations to build brand trust.

Campaign Objective: Increase brand awareness and drive sales by showcasing the benefits of The Pampered Pet’s dog food through engaging, authentic content.

Deliverables: Develop an organic content calendar, including posts, stories, reels, user-generated content, and influencer partnerships to drive organic growth and engagement.

Case Study Documentation: PDF

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