Overview
Created an organic Facebook marketing campaign for the fictional all-digital healthcare company, One Health.
Context
This campaign was part of my digital marketing course at Career Foundry to demonstrate my skills in creating and executing an organic social media marketing campaign.
My role
Content Creation: Post a mix of content types, including images, videos, and carousel posts, tailored to audience interests to drive engagement and shares without paid promotion.
Community Engagement: Regularly interacted with followers through comments, replies, and group participation to foster a sense of community, build relationships, and encourage organic reach.
Content Calendar Planning: Developed a content calendar to organize posts in advance, ensuring a consistent mix of topics, formats, and timing to maximize engagement and stay aligned with our overall marketing strategy.
